> For the complete documentation index, see [llms.txt](https://bearlabs.gitbook.io/whitepaper-bearlabs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://bearlabs.gitbook.io/whitepaper-bearlabs/the-solution.md).

# The Solution

Rather than attempting to generate utility to provide an NFT collection with tangible value, it should be the opposite. NFTs should be used to complement an already tried, tested, and proven business model. NFTs implemented correctly would be a way to distribute and share those opportunistic values and opportunities with others.

&#x20;Various platforms are currently generating revenue by providing various traditional brick-and-mortar services. However, these services are fragmented, all focusing on linear paths and not convenient sources of value to the community as their deliveries are not synchronized and proactive.&#x20;

&#x20;By creating one platform that captures, conceptualizes, and dispenses this information using a congruent tone as well as a hands-on and proactive approach, the need to rely on other sources would cease to exist.&#x20;

&#x20;It's estimated that the in the US alone, in 2022, the market size for employment & recruiting agencies will reach [$28.5B](https://www.ibisworld.com/industry-statistics/market-size/employment-recruiting-agencies-united-states/). When compared to the fact that the global blockchain spending in the same market is estimated to reach $15.9B by 2023 (up over 10x in 5 years, from $1.5B in 2018), the thought of how much more that will grow in 10 years, and the opportunities it will create is astonishing.&#x20;

Turning to social proof, reviews, and or recommendations to help inform oneself on a company, product, or service before entering into a commitment with them is an act that society has relied on for centuries and even millenniums. As the entire crypto sector grows, and Aptos along with it, so will the need for these information sources.

&#x20;It's common to find companies that will pay four and even five figures for platforms to review, grade, and then help promote them on their website. While comparable services already exist on other chains, Aptos has yet to welcome a dedicated one of their own that act's a synergy working with the various other moving components in their ecosystem.&#x20;

&#x20;Currently, there are estimated to be around [383.7 million](https://www.theb2bhouse.com/podcast-statistics/) monthly global podcast listeners, helping to boost total market size evaluations by 2030 to [$153B](https://www.globenewswire.com/news-release/2022/07/24/2484741/0/en/Podcasting-Market-Size-is-projected-to-be-worth-USD-153-071-Million-by-2030-at-a-CAGR-of-31-2-Owing-to-Rising-Penetration-of-the-Smartphone-and-Internet-Report-by-Acumen-Research-a.html). As the blockchain sector continues to mature, the emergence of traditional media outlets, such as podcasts, tends to be onboarded as well. At the time of writing, there are already hundreds of podcasts centered around Web3 and blockchain.

&#x20;These are just a few of the services that, if incorporated with the goal of creating a 360-service solution, then promoted through NFTs, which would take over ownership and operate through a DAO model, would be the ultimate solution to truly leveraging NFTs.&#x20;

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